The domain price wars are finally being felt on the high end of the pricing spectrum, as Register.com has lowered its price for a one-year .com from $35 to $30. The move by the second-oldest registrar follows recent decision by the oldest registrar, Network Solutions, to offer price-slashing promotions. Register.com says the change is a “limited time offer.” But after years of refusing to lower prices, the industry pioneers seem to be recognizing that the pool of folks who’ll pay them $35 for a domain is shrinking.

In other pricing moves, Yahoo has ended its $4.98 a year offer, raising its one-year .com price to $9.95. Also moving to $9.95 this month is RegisterFly, which had previously been at $14.95.