Many World of Warcraft users welcomed the announcement of impending upgrades, expressing relief that Blizzard was taking steps to address the login problems. Others noted that the upgrade had only been announced and not implemented, and were skeptical that improvements were imminent.

World of Warcraft is a massively multiplayer online role-playing game (MMORPG) based on Blizzard’s Warcraft series. With monthly subscription plans ranging from $12.99 to $14.99, a user base of 6 million would generate revenue of at least $77.9 million per month – or more than $104,000 an hour. While MMORPG credits are often measured in extra time rather than cash refunds, that’s a substantial “cost of downtime.”