Dotster is running keyword advertising on tens of thousands of .info domains it recently registered, creating an instant advertising platform that generates revenue for both Dotster and Google. The strategy marks a shift in registrars' efforts to leverage the huge numbers of customer domains "parked" on their servers, which have traditionally been used to market registrars' in-house offerings.
Dotster is converting these parked domains into revenue from text ads served by Google's AdSense for Domains program. The model doesn't always work perfectly, however, as seen at dotster.info, which displays ads for two Dotster competitors, Register.com and Go Daddy.
The January hijacking of panix.com has prompted ICANN to review whether domain registrars can outsource security checks designed to protect domain owners.
In its findings on the panix.com hijacking, ICANN said it is "very concerned" that Australian registrar Melbourne IT relied upon a reseller to confirm the transfer request, and will "review the appropriateness of these arrangements." Panix was never contacted, and thousands of customers of the New York ISP lost service for an entire weekend when panix.com was transferred to an Arizona woman using a free Yahoo email account. Tim Cole, ICANN's chief registrar liaison, called the incident "one of the more serious breaches of its policies by an accredited registrar."(more...)
New domain names can't get much cheaper, but the secondary market continues to see big-ticket sales. Local.com was bought for $700,000 Monday by search engine services firm Interchange Corp., which operates the ePilot pay-per-click advertising network.
Pricing was stable in the market for first-time domain registrations, with no major price movements among the largest hosting companies and registrars. Netfirms has the current lowest price for a one-year .com at $4.95. Yahoo once again extended its $4.98 a year "limited time offer" as it launched a new Small Business Resource Center.
Retail Domain Name Prices, March 2005 Company One-year
Primary Business  Primary Region Netfirms $4.95 Shared Hosting America Yahoo $4.98 Shared Hosting America 1&1 Internet AG $5.99 Mixed Hosting Europe EV1Servers $6.49 Dedicated Hosting America Hostway $6.95 Shared Hosting America Stargate $6.95 Shared Hosting America Interland $7.95 Mixed Hosting America Web.com $7.95 Mixed Hosting America AIT Domains $7.99 Mixed Hosting America Go Daddy Inc $8.95 Domain Registrar America RegisterFly $9.99 Domain Registrar America Netcetera $13.41 Mixed Hosting Europe Dotster $14.95 Domain Registrar America FastHosts/UKReg $16.65 Mixed Hosting Europe Pipex/123Reg $17.22 Mixed Hosting Europe Network Solutions $34.99 Domain Registrar America Register.com $35.00 Domain Registrar America