- fewer outages – no one wants to be on a network that suffers frequent loss of connectivity.
- Shorter outages - customers will be more tolerant of short outages which may be operationally difficult to avoid;
- faster response times - the shorter the response times, the better.
Buying a dedicated server or moving a site to a new network provider can be a stab in the dark in that it is often not easy to see the quality and reliability of the provider’s network performance until after the purchase has been made. Netcraft’s view is that lack of transparency on network performance and outages harms the whole industry, both consumers and providers. Just as the customer suffers from not being able to make an informed choice between suppliers taking into consideration network response times as well as price, vendors with fast and reliable networks have no easy way of empirically showing the prospect the relative quality of service of their network relative to other players in the market. Ignorance plays into the hands of the companies investing less in their networks, since they will be better able to discount, and their longer response times and network outages will be less obvious to the customer. More widespread knowledge helps the industry as a whole, because better informed customers are more willing to pay more for superior connectivity, and the extra revenue coming into the industry can be invested in further improving resilience, performance, and support creating a virtuous circle. Key metrics include;