Yahoo has slashed its domain name pricing to $4.98 a year through Dec. 31, continuing a pricing war among major hosting companies. The aggressive move comes just just four months after Yahoo dropped its price to $9.95 a year as part of a major push to expand its share of the shared hosting market.
The new pricing undercuts previous leader 1&1 Internet by nearly a dollar. While 1&1 operates its own ICANN-accredited registry, Yahoo continues to operate as a reseller for Melbourne IT, the Australian domain name registry that focuses on the wholesale market. While it's not known precisely what Yahoo is paying per domain, few registrars offer domains to resellers at prices below $6.50 per domain. Since it is likely selling at a loss, Yahoo has limited the offer to one domain per customer, preventing arbitrage-related bulk purchases by owners of large domain portfolios.
Among smaller hosting firms, Host Color made some headlines when it announced it was selling domains at $3 per year. However, that price appears available only as an element of bundled hosting packages that start at $68. Stand-alone domains are priced at $15 a year.