Is Yahoo selling domains for $9.95 or $4.98? That may depend on how and when you navigate to its domain sales page, as Yahoo offers periodic promotions to build interest in its web hosting offerings. On Tuesday, the yahoo.com home page featured domains for $4.98, while ads appearing on Google.com for Yahoo domains were also offering the $4.98 rate. Meanwhile, the smallbusiness.yahoo.com page was listing .com domains for $9.95 a year.
"Yahoo's standard domain price is $9.95, which is offered on our web site and channel wide 24x7," said Yahoo spokesperson Kelley Podboy. "From time to time, we use promotional pricing (e.g. $4.98) to build awareness of our services and reach new business customers in promotional channels, like Yahoo.com, where we run one-day ads several times a month. Due to the limited nature of this advertising, we hope that visitors respond right away. If they don't, they may pay our standard $9.95 price."
Yahoo isn't the only provider offering targeted discounts, as 1&1 Internet features regional pricing differences on .com domains (which are $5.99 on 1&1's U.S. site and 8.89 pounds, or $16.21, at its UK site)
On the pricing front, several hosting companies are running domain promotions priced below Yahoo's, including Aplus.net, which has a "limited time offer" of $3.95 for a one-year .com domain. Meanwhile, Netfirms is apparently preparing to end the $4.95 a year pricing it announced in February, as the price is now accompanies by a "hurry, offer ends soon" warning.
The domain name resale market continued to produce big-ticket sales, as South American investor Chris Chena spent a reported $550,000 to buy eight domains, including cheapgas.com ($150,000), Paraguay.com ($150,000) and a series of one-word Spanish-language domains. Chena's puchases accounted for eight of the top 10 domain sales last week, according to Domain Name Journal.